Michael LaFido
Michael LaFido
" It's Not the Market it's the Marketing"
Speaker Fees: Keynote and 1/2 Day $4000 - Full Day $5500 + Expenses

Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour.  He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”.

Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty  years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.

Michael, the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing’ in 2018 by the International Property Awards.

Michael has created the nationally recognized luxury certification for real estate agents which is known as Luxury Listing Specialist (LUXE). This certification establishes an in-depth and detailed set of standards for agents that represent luxury homes, and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world.

Michael was awarded the 2019 MVP (Most Valued Partner) by “Who’s Who in Luxury Real Estate” (www.LuxuryRealEstate.com)  Many agents within the industry are calling Michael’s methods “The New Standard” for marketing luxury homes today.

Speaker Topics

Michael LaFido: How to Break Into and Dominate Listing Higher End Homes in Your Market

This course presents the principles, strategies, and systems that can be implemented to help agents successfully start working in luxury real estate and help luxury homeowners sell their home faster and for more money. Gain excellent, advanced, and cutting-edge techniques for helping luxury homeowners sell their homes and “stand out” above the competition. You will understand why personality traits are vital for lead conversion and negotiating with today’s consumers. Learn common marketing mistakes that are made while marketing and negotiating on a seller’s behalf that can harm clients and customers. Discover the techniques to have a potential client presold on your marketing BEFORE meeting with them

Michael LaFido: Branding & Marketing Strategies that Guarantee to Elevate Agents to “Rock Star” Status in Their Market

This session focuses on helping agents differentiate themselves from the competition and developing a Unique Selling Proposition (USP) and the proper mindset to become a top producing agent in their market.

Michael LaFido: Lifestyle Marketing – Creating a Marketing Story and Leveraging the Luxury Lifestyle for the Home

Marketing higher-end homes today requires much more than just “traditional” pictures and descriptions on the MLS. Agents will learn how to create your marketing story and leverage your lifestyle marketing to attract more buyers and clients

Michael LaFido: Utilizing Video to Win Over More High End Clients

Using videos to market and sell homes is a great way to differentiate yourself and your listings from your competitors. Agents will learn all the tips and tricks required to utilize video to sell homes faster.

Michael LaFido: How to Host High End Events to Get Luxury Listings Sold

When marketing a higher end home or a luxury home, one of the agents’ goals is to keep the home “top of mind awareness” to buyers agents, buyers, and the media. We teach agents and brokers how to create a luxury marketing event that will help position you as the leading authority for higher end homes.