If you have ever stood on the sidelines and watched other agents land expensive listings and wondered how they do it, this seminar is for you!  Our focus will be to provide attendees with a strategy for breaking into the luxury market, valuable tools to successfully compete in this elite market…AND the confidence to go for it!

Attendees will be able to…

• Identify the key elements of effective luxury market research
• Apply a 7-step process to break into the luxury market
• Create a story to connect with sellers using the principles of proposition uniqueness
• Differentiate the critical components of luxury homes
• Define the 5 indicators of value proposition uniqueness
• Develop a marketing plan for the luxury home market