Description:

As AI chatbots have exploded on the scene, realtors now face an avalanche of “expert advice” riddled with half-truths and misinformation. Discover the history of AI, how to use AI-powered tools for voice, text generation, image synthesis, and video synthesis to communicate more effectively with your clients, plus best practices for streamlining your business. Most importantly, learn what is required to become the ultimate trusted advisor who helps your clients avoid the legal and ethical pitfalls created by AI-generated misinformation.

Why relevant:

AI is transforming our businesses and lives at lightning speeds offering amazing c tools that can help agents better serve their clients, streamline their businesses, and accomplish more with less time and less cost. Unfortunately, the way AI generates its responses is based upon probability, not necessarily the most accurate facts. Realtors need to be prepared to deal with these problems including the very serious disclosure, Fair Housing, ethical, and other legal issues they create.

Objectives:   

Participants who complete this session will be able to:

• Leverage AI-driven tools to improve voice, text, image, and video communication with their clients.
• Implement best practices for using AI to streamline their business, increase efficiency, and provide better customer service.

• Actively address and mitigate the legal and ethical risks associated with using the four major categories of AI-generated content.