It’s takes more than a “commercial” sign and a one or two “resimercial” professionals to penetrate and capture the smaller but highly competitive commercial real estate marketplace. Like any successful business venture, commercial brokerage requires the right focus, operating systems, people and resources to make your commercial office (or division) a noticed, self-sustaining profit center. Which commercial property “sectors” match your marketplace? Which do not? What resources are readily available? Which systems (programs, policies, procedures) need to be built and firmly implanted? What kind of management team will be needed to recruit, train, grow and sustain a successful, distinctly “commercial” business operation?