The key to preparing an effective marketing plan is to know who your audience is, through and through. You need to understand what messages resonate, what strategies work and don’t work, and how to build long-lasting relationships, not just sales, across all generations… Millennials, Generation X and Baby Boomers.  In this course, you’ll discover different behaviors and responders to motivate each generation, from the 70-year-old Baby Boomer, to the 22-year-old Millennium.  Learn how to incorporate techniques for improving communication and understanding to overcome generational differences, while creating the emotional glue that will keep them coming back.

Attendees will learn…

• Ways to create an effective communication system for each of the three generation groups (Baby Boomers, Generation X and Millennials)
   
• How to identify the critical characteristics necessary to build relationships and problem-solve for each individual group

• Methods to deliver more meaningful housing information to each home prospect group

• Customer service systems for each prospect group