Almost everyone in real estate talks about the importance of building a referral-based business, but less than 4% of agents actually do.  An enormous number of referrals exist within our reach, but how do we go about securing them?  It all begins with a shift in our mindset, perhaps our greatest challenge.  By shifting our focus from referrals/transactions to relationships and how we can help others, the flood gates will open to more referral business than we can possibly handle.  Real estate today should be all about the consumer, not the agent.  It’s not about the quantity of people in our database, but the quality of the connection/relationship and how we are maintaining a meaningful connection.

Agents will learn how to:

• Implement a rejection-free system to increase their referral base
• Identify and generate relocation referrals from out-of-town agents
• Develop strategies and dialogues for enhancing, sorting and prioritizing their database
  of local and regional referral clients
• Identify the expectations of the “new consumer”
• Utilize the power associated with occupying the position of town ambassador both
  online and offline
• Unlock the secrets to obtaining vendor and local business referrals
• Develop a specific delivery system designed to generate an ongoing, successful repeat and referral business