Bernice Ross
Ross
Bernice Ross
Women’s Leadership Issues
Recruiting & Retention
Hot New tech Tools
Virtual
"When Bernice Speaks, the Industry Listens”
Speaker Fees: Keynote, 1/2 Day, Full Day and Virtual Available Upon Request

Bernice L. Ross, the CEO and President of BrokerageUP!, Inc. and RealEstateCoach.com

 

Bernice L. Ross, Professor Emeritus of Psychology and CEO and President of BrokerageUP!, Inc. and RealEstateCoach.com, is an international author, speaker, and trainer. With over 35 years of real estate experience, 1,400 published articles, and seven books to her credit, Inman News called Bernice, “America’s Top Real Estate Coach.” For over 20 years, the industry’s major brokerages and large State Associations of Realtors have hired Bernice to provide training content for their leadership as well as their new and experienced agents.

 

Since 2007, Bernice has also actively supported women in leadership through her Annual Awesome Females in Real Estate Leadership Conference. She also authored three different white papers on behalf of the California Association of Realtors WomanUP! initiative. In 2023, her newest initiative Real Estate Wealth for Women launched which guides women through their first home purchase, through a career as a real estate investor, and into retirement.

Speaker Topics

BERNICE ROSS: Recruit the Successful Real Estate Pros of Tomorrow

The recruiting battle for agents today is fiercer than ever. To win, you must have a Unique Recruiting Proposition, an office culture that supports both consumers and agents, have effective prospecting and lead conversion strategies, plus be able to conduct an effective interview. This session shows you how with the secrets, best practices, and video clips from ten top women brokers and managers who have jointly recruited over 3,000 agents in the last five years. Goal: To provide attendees with the most effective strategies and best practices for recruiting new and experienced Realtors including how to create a Unique Recruiting Proposition that will attract high integrity, customer-focused agents who are the right cultural fit for their office.

BERNICE ROSS: Creating Listings Where There Are None

In an environment where inventory is tight and competition for listings is fierce, what can you do to generate listing leads where there are none? This session gives you concrete, inexpensive steps that you can take to generate more listing leads and convert them into signed listings. You will learn how to find listings hiding in plain sight, simple ways to have strangers approach you and ask, “how’s the market?” plus niche listing opportunities that most agents miss. If you’re ready to start taking more listings, this session will show you how!

BERNICE ROSS: Best Practices for Small and Indie Brokerages

Despite all the fanfare about agent teams replacing brokerages, many entrepreneurial-minded Realtors are choosing to lead their own indie brokerages rather than operating a team under the leadership of someone else’s business model. Based upon interviews with over 30 women owners of small and indie brokerages, this session explores the benefits, best practices, and pitfalls to avoid associated with launching and operating a successful small or indie brokerage.

BERNICE ROSS: Creating Listings Where There Are None

In an environment where inventory is tight and competition for listings is fierce, what can you do to generate listing leads where there are none? This session gives you concrete, inexpensive steps that you can take to generate more listing leads and convert them into signed listings. You will learn how to find listings hiding in plain sight, simple ways to have strangers approach you and ask, “how’s the market?” plus niche listing opportunities that most agents miss. If you’re ready to start taking more listings, this session will show you how! Audience: Brokers and Agents Length: 60-90 minutes

BERNICE ROSS: Hot New Tech Tools to Make Your Business Soar

TikTok, chatbots, iFunders, Blockchain—a tsunami of innovation and transformative technologies are providing new solutions for some of the industry’s toughest problems including contingent sales, lack of down payments, digital security, and online lead conversion. Discover simple strategies that agents and brokers can use to increase their market share and to convert their clients into raving fans.

BERNICE ROSS: Recruit the Successful Realtors of Tomorrow

The recruiting battle for agents today is fiercer than ever. To win, you must have a Unique Recruiting Proposition, an office culture that supports both consumers and agents, have effective prospecting and lead conversion strategies, plus be able to conduct an effective interview. This session shows you how with the secrets, best practices, and video clips from ten top women brokers and managers who have jointly recruited over 3,000 agents in the last five years.