John Tuccillo and Leslie Appleton Young
John Tuccillo & Leslie Appleton Young
Economist, Consultant and Author
Speaking Fees: Available Upon Request

Tuccillo is an economist, consultant and author. He is one of the foremost real estate and housing finance economists in the United States. His consulting practice is focused on strategic and business planning, and his experience and counsel are sought out by trade associations, major real estate and other private firms.

He was educated at Georgetown University and Cornell University, and holds a doctorate in economics. He taught economics at Georgetown from 1971-1979 and has taught in the graduate architecture program at The Catholic University of America. He was a Brookings Economic Policy Fellow at HUD, Senior Research Associate at the Urban Institute and Chief Economist at the National Council of Savings Institutions. From 1987 to 1997 he was Chief Economist for the National Association of Realtors. From 2010 to 2015, he was Chief Economist at Florida Realtors where he created a nationally recognized research department. In 1992, he was president of the American Real Estate and Urban Economics Association.

His books, The Eight New Rules of Real Estate and Click and Close (written with Jim Sherry), and New Business Models for the New Economy are best sellers and have been instrumental in shaping the thinking of real estate industry leaders as they approach the challenge of changing their business models. His book, How a Second Home Can Be Your Best Investment, (with Tom Kelly) was released in 2004. He is also the author of three crime fiction novels.

Speaker Topics

JOHN TUCCILLO:Demographics And Real Estate

The consumer base is changing. Boomers are fading out of the market and being replaced by millennials. The old sales approaches that worked with boomers don't work with millennials. How do new these new groups of consumers think? What do they look for in a Realtor? This program discusses the differences between and among generations and suggests how to approach these new consumers successfully.

JOHN TUCCILLO:Surviving And Thriving In A Rapidly Evolving Real Estate Industry- A Field Guide For Brokers And Agents

The real estate industry continues to evolve rapidly, driven by the twin cyclones of consumer empowerment and technological change. But where does evolution stop and revolution begin? Often it seems that nothing has change and we can weather the storm and go back to doing what we’ve always done. Sometimes, it seems that all the bedrock wisdom about how the industry works is shattered and we can’t even see the pieces, much less put them back together again. This seems like a time closer to the latter than the former, with new business models emerging and consumers using the internet to do their own transactions. How can owners, brokers and agents get through this with their businesses, not only intact, but changed in a way to profit from change. This program with provide a guide for doing just that.

JOHN TUCCILLO:The Economy And The Real Estate Industry

All real estate is local, but it plays against the backdrop of the national and regional economy. This program traces the connections between movements in the national economy and the health of the real estate market. We look at the future prospects for growth, employment, interest rates and inflation and how their changes will factor into home sales and prices. But this program also trains you to be your own forecaster, by pointing out the key factors to look at in your specific market and how to interpret these to provide market knowledge and insight to the consumer.

JOHN TUCCILLO: Using Statistics In Your Business

We are inundated by statistics, and, more importantly, so is the consumer. Consumers have come to expect hard information in their business dealings, and value it more than even expert opinion. This program surveys the statistics that are available on the economy and the real estate market, where to get them and how to interpret them. But it goes beyond this to zero in on which statistics are really important and which are merely "noise", and how you can integrate these into your practice.