Cheryl Knowlton, CSP, DREI
Knowlton
Cheryl Knowlton, CSP, DREI
Ignite the Fire of Learning
Speaking Fees: Keynote and 1/2 Day:$3500, Full Day: $5000 + Expenses

As the CEO and Chief Energy Officer of Dynamite Productions, Cheryl specializes in enthusiastically empowering excellence by consistently delivered highly engaging, timely, and relevant tools to help today’s real estate professional raise the bar – in business and in life.

As a national real estate educator, broker, coach, author, podcast host and 23+ year veteran of the real estate and mortgage industries, Cheryl is obsessed with helping real estate agents grow in confidence and competence to become powerfully relevant in today’s marketplace and win in any market. Cheryl ensures that real estate professionals leave with the practical tools they need to hit the ground running and experience explosive growth and success in their careers. 

Cheryl began her career in 1999 in the California Bay Area, where she was born and raised. Believing she truly was a danger to herself and others, she began to invest in herself and her education. She now holds 17 NAR Designations and Certifications, and regularly teaches most of those courses via Zoom to agents all over the country and internationally. She also loves creating and teaching her own custom courses for state and local Associations of Realtors as well as creating and teaching Instructor Development Workshops for many states.

Cheryl genuinely loves the real estate industry and gets completely “lit up” about moving the needle forward and blowing up boring in real estate education. She is now serving as Branch Broker and the Director of Professional Development for Presidio Real Estate, the third largest producing real estate company in Utah, and the and largest producing independent company in Utah.

After years of fighting the nickname “The Compliance Queen,” Cheryl now embraces that title. She has been a part of creating three Utah pre-licensing schools and is now in the process of creating her own brand-new Utah pre-licensing and Broker school. She is also working to become a certified life coach and expects to graduate in the spring of 2023 as an Internationally Accredited ICF Coach through the Academy of Coaching Excellence.

Cheryl is a 12-year member of the National Speakers Association. She is a proud holder of the Certified Speaking Professional (CSP) Designation, which is held by only six Real Estate speakers in the United States. She loves serving as the current President of the Mountain West Chapter of NSA, which encompasses four states. 

When she is not taking up temporary residence in a Disney theme park, Cheryl loves traveling the country, educating Realtors and brokers, as well as sharing her energetic expertise with international brands and franchises. She recently returned home from Orlando, where she had a blast delivering 4 sessions at the NAR National Convention. In her spare time, she also loves to hike, ski, read, run half marathons, (she has completed 30), spend time with her Prince Charming, and play with her 14 (including Moira) grandchildren and her dog Scooby.

Speaker Topics

CHERYL KNOWLTON:Networking and Referral Systems

The goal of this course is to provide you with the information and tools you need to make the transition from a salesperson making cold calls to a professional, knowledgeable consultant with a steady stream of advocates and referrals.

CHERYL KNOWLTON:New Home Construction and Buyer Representation

This one-day course provides buyer’s representatives with the product knowledge and increased confidence to make new-home construction a win-win transaction for buyer-clients.

CHERYL KNOWLTON:Advanced Field Negotiations

This one-day course is an interactive experience built around real-world field scenarios to help negotiators apply the power tools, techniques, and tactics learned in the core course ‘The Power Negotiator’s Playbook.

CHERYL KNOWLTON:Pricing Strategies: Mastering the CMA

Enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values. This is the core course required to earn the new PSA (Pricing Strategy Advisor) certification.

CHERYL KNOWLTON:Effective Negotiating for Real Estate Professionals

Effective negotiating on behalf of others is the hallmark of the buyer’s and seller’s representatives. This course examines positional bargaining and value negotiating. It also examines unique issues when representing someone in a negotiation and breaking a negotiation impasse.

CHERYL KNOWLTON:The Business of Your Business

Discover ways as to how you can think about the business of your business and make it more profitable and successful. You’ll learn strategies for systemizing your business, as well as fundamentals for improving your bottom-line and achieving your financial goals.

CHERYL KNOWLTON:AT HOME WITH DIVERSITY® (AHWD)

The At Home with Diversity® course is part of a comprehensive cultural diversity outreach program that will help real estate companies diversify their workplaces and improve the industry’s ability to serve culturally diverse consumers. The training, built on the letter and spirit of the Fair Housing Act, provides participants with tools to build diversity outreach into their business plans to best serve a dynamic and growing market.

CHERYL KNOWLTON:E-PRO® CERTIFICATION PROGRAM (EPRO)

e-PRO® gives you a roadmap to build your business and serve the hyper-connected consumers of today and tomorrow. Learn about the changing market and how to connect with consumers, manage your online reputation, generate leads, and gain referrals. Become familiar with the latest technology and social media tools to enhance your business

CHERYL KNOWLTON:Short Sales and Foreclosures (SFR)

Knowing  how  to maneuver the  complexities of short  sales as well as how  to identify the  distinct  real estate opportunities in foreclosure are not merely  good skills to have  in today’s market - they are critical.

CHERYL KNOWLTON:MILITARY RELOCATION PROFESSIONAL (MRP)

Work with Current and Former Military Service Members to Find the Best Housing Solutions. Students will learn how to provide the real estate services at any stage in the service member’s military career that meet the needs of this niche market and win future referrals